Project Description

A new 2-level booth was designed for the world’s largest travel trade show, ITB Berlin 2018, to showcase a fresh and welcoming Canada.

The show saw 10,000 companies and organizations from 186 countries exhibit their products and services to an audience of 170,000 visitors – 110,000 of which were trade.

The Destination Canada team in Germany leveraged the international attention by hosting their annual Canada Night event at the Canadian Embassy. This year’s signature event broke previous attendance records with approximately 120 Canadian tourism partners, 80 tour operators and over 200 top-tier media in attendance.