Project Description

Our social media team has been taking advantage of the Instagram Stories feature by curating an on-brand series of slides that feature the great content from @ExploreCanada. The Creative Services team designed a simple template to house each image, along with a simple intro and end slide with clear calls to action.

This Story example uses images from @Goldiehawn_, a featured #Canadagrammer who captured incredible images from across Alberta and BC. It received 55,154 average views with a drop-off rate of 44.34% and 738 link clicks, which is an improvement over our last Instagram Story.

Keep your eye out for more Stories by following along on Instagram @ExploreCanada!