In 2017 we partnered with Indigenous Tourism Association of Canada (ITAC) to create a series of consumer facing videos. Our creative approach was to work with Indigenous Artists to explore culture, place, and people. This gave us an authentic POV. And by harnessing their artistic vision and views on the world created a powerful emotional connection with the subject matter. We’re looking to move away from profiling aboriginal tourism operators and want to create powerful content that can stand on it’s own with a travel message that supports rather than dominates the storyline.
Check them out at the link below. We own the material and can repurpose it for a variety of markets and applications.