The China team created an interactive pop-up shop to showcase CCYT (Canada-China Year of Tourism) and highlight various partners and their products. Customized spaces encourage visitors to take photos and interact with Kada, the official CCYT Mascot. The goal was to have visitors walk away with a better awareness of Canada as a travel destination.
The 3 criterias for design were:
Combine unique Canadian scenery with sensory experiences to create a holistic Canadian experience.
Use red and white from the Canada flag as primary colours, with natural wood accents. Combined, these colours and materials help paint the full Canadian picture for travellers.
Structure & Element
Highlight each province with customized zones that showcase their unique experiences, like an Atlantic-Canada-inspired photo booth, and maple syrup tasting from Quebec. The layout is inspired by the Canada map.