The Canada Specialist Program (CSP) is an educational tool designed to shape international travel trade professionals into experts in Canadian experiences. The branding required a refreshed look and feel to launch in conjunction with a new website and program structure.
The logo design was kept simple and iconic: the arrow signifies moving and travelling, how to get there; and, by pointing at the solid dot, it means you’ve arrived. Then the cycle starts all over again to keep your CSP knowledge refreshed. On-brand red, black and white ties the materials in neatly within the Destination Canada brand umbrella.